While gig work platforms such as Freelancer and Fiverr are helping freelancers reach a larger audience, many are podcasting, blogging, and YouTube-ing their way into independence, and in some cases substantial wealth.
To give perspective, the influencer marketing industry alone is projected to hit $9.7 Billion in 2020.
Online teaching platforms and uptake of virtual coaching and consultancy are allowing professionals to step out of the workplace, and pursue dreams of digital nomadism, or improved work-life balance.
In parallel, as present generations cast their gaze wider than the conventional institution landscape, an array of platforms are both facilitating the establishment of passive income, and side-stepping dependence on prior status-quos.

Take a moment to glance at your smartphone. Whenever that pocket sized device interacts with GPS satellites orbiting above us, it ultimately relies on our understanding of how speed manipulates time. Within our daily lives, we imagine time to be a fixed-form progression, however — just as Albert Einstein’s theory of general relativity laid out — in truth, time can be, and is, dilated by movement. Einstein’s work set us on path for our contemporary understanding that the closer an object, or person, gets to travelling at the speed of light, the slower its/their experience of time will be.

The human brain is an extraordinary thing — evolved over millennia to a state of marvellous intricacy. However, when we choose where to splash our cash, we tend to instinctively allow one of it’s most primitive areas to take charge. In study upon study, using fMRI to peer inside the mind’s inner workings, we find that as we evaluate brands and purchasing options, it is our limbic brain that lights up like a Christmas tree. This vital but less evolved area of the brain is responsible for emotions, values, and memory. Meanwhile, in the parts of our brain where abstract thought, critical thinking, and analysis take place, the lights are likely to remain mostly switched off.

This explains what most of us know from experience — that we are all vulnerable to making poor buying choices from time to time. But inversely, it also highlights scope for us to engage in our roles as consumers more mindfully. Fundamentally, we each have far more power — through the purchasing choices we make — than we realise. So, what can your buying power achieve?

Your Super Power: The Power Of Being A Consumer

Over the course of the Covid-19 pandemic, the world has experienced the phenomenal production power of China slow to a trickle, and then begin to pick up speed once more. This fascinates many because we are collectively aware that China’s vast industrial sector had become the highest carbon producer in the world. There is value, however, in switching our analysis to a different metric. When examining the consumption end of the scale, household consumers in developed nations become the biggest drain on, and damager of, the earths resources by far.
Research from the Norwegian University of Science and Technology indicates that, as consumers, we share responsibility for 60–80% of impact on the planet we call home. Analysis from this perspective shows that the carbon footprint of the average American sits at 18.6 tons, with those from Luxembourg coming in second at 18.5 tons. Meanwhile, Chinese consumer footprints rest at a deeply modest 1.8 tons CO2 on average.

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https://medium.com/@grayll/know-your-buying-power-9872f0c97f27

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Public Access: May 2020
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