Gap taps NFT craze by taking classic hoodies digital  

Gap Inc on Thursday launched non-fungible tokens (NFTs) of its iconic hoodies, sending the apparel maker's shares about 5% higher as it became the latest major retailer to dive into the world of speculative crypto assets.

https://www.reuters.com/technology/gap-taps-nft-craze-by-taking-classic-hoodies-digital-2022-01-13/