Premiere New Mercedes-Benz VISION AVTR - the fusion of man, nature and technology.  

Олександр Яковчук

Business 3 years ago
1 QCP
Mercedes-Benz VISION AVTR - Electromobility in harmony with humans and nature. Sustainable organic battery technology and a well-thought-out operating strategy for the VISION AVTR concept car.


The new Mercedes-Benz VISION AVTR concept was presented at CES 2020. The futuristic concept of the presented electric vehicle unites people, nature and the car in a unique way. Ola Kallenius, Chairman of the Board of Directors of Daimler AG and Mercedes-Benz AG, unveiled the concept car alongside Academy Award winner and Avatar creator James Cameron. It is the philosophy created by the iconic sci-fi director that formed the basis for the creation of VISION AVTR.


The innovative VISION AVTR concept combines a sustainable interplay between interior, exterior and UX design. The entire design process was focused on a specific result - a unique experience of interaction and perception of the concept car by the driver and passengers. It was about creating a unique space in which passengers have a biometric connection with each other, with the car and the outside world.
  • AVTR
  • Innovation
  • Design
  • Car transport
  • Futures