This is how adoption looks like. Everyone is getting involved.
It's still not too late to buy, Bitcoin is early stage still.

https://www.coindesk.com/harvard-yale-brown-endowments-have-been-buying-bitcoin-for-at-least-a-year-sources

A tech reporter once lived on bitcoins for a week straight to test how valuable they were in the real world.

She bought a bunch of bitcoins in 2013 for $136 each on Coinbase, hoping to use them for daily expenses.

On the last night of her experiment, she spent 10 bitcoins on a sushi dinner for dozens of strangers. Today those would be worth about $230,000.

The restaurant's owner has now retired from the food business, thanks in part to his cryptocurrency earnings of 41 bitcoins, or $902,000 today.

https://markets.businessinsider.com/currencies/news/tech-reporter-paid-10-bitcoin-for-sushi-dinner-coins-2013-2020-12-1029902852