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YouTube SEO Cheat Sheet
If you’ve ventured into creating a YouTube channel you might realise what a slog it is to gain strong viewership numbers.
In this article, we’ll attempt to collate some tips & tricks on how to get more views and exposure to your videos by using visual and also SEO techniques.
You’ might have heard that YouTube is the second most powerful search engine besides Google, so it’s definitely in your interest to optimise your video posts as well as possible, using the tools that the platform provides you out of the box.
So, let’s jump into what’s deemed as best practises for YouTube SEO.
YouTube SEO Best Practises
YouTube SEO Keyword Research
Just like with any SEO campaign, you want to start with keyword research. The process is not much different from conventional SEO keyword research, so you’ll start by trying to identify the high-volume search terms related to your video content. If you’re smart, you’ll do keyword research before producing your videos (just like you should before rolling out content strategies) as it’ll give you head start with the content’s ability to rank.
Create a topic drill down – Start with broad and drill down into detail on the specific topic that you’re covering.
Use the YouTube auto-suggest – although you won’t see search numbers, you’ll get a good idea of sub-topics to use
NOTE: Don’t rely on Google search volumes to tell you what’s popular on YouTube! It’s not the same thing.
Run pilot YouTube ad campaign – you can use the search query data that such a pilot campaign produces to give you some further keyword ideas if you look at impressions specifically as an indicator.
Use Ahrefs’ Keyword Tool with YouTube set as the search engine – if you have access to this tool, you can limit it to YouTube specifically for amazing topic popularity drill-downs and focus it further by using phrase-match related queries.
Pro Tip: Look at engagement on high-view videos for your topic to determine whether they are being promoted by ads or not.
Search Intent is super important for YouTube – Visit YouTube (perhaps in incognito mode to not take your search history into account) and see what auto-suggestions YouTube serves up and look at the first few results. This will give you a good idea on the kind of content that YouTube is serving up based on historical user search intent. Remember, Google & YouTube is constantly playing the game of serving users with what they are most likely to engage with!
In Summary
As you can see, a lot of the same efforts go into ranking YouTube videos that also goes into making website content rank. To optimise your workflows, we recommend combining your keyword research for search and YouTube while you’re at it if you’re developing content for both.
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